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07/06/2020

ECA - Call for Nominations: Social Media Director

ECA members are invited to submit nominations or self-nominations for Social Media Director (term: immediately – Convention 2023). Nominees must hold and maintain current membership in the Association

Call for Nominations: Social Media Director

ECA members are invited to submit nominations or self-nominations for Social Media Director (term: immediately – Convention 2023). Nominees must hold and maintain current membership in the Association.

The Social Media Director should have a deep knowledge of a wide variety of social media platforms and activities, including an understanding of how to engage, listen and monitor communities on each platform. Duties expected of this role include:

  • Curate, write, and publish content for ECA’s social media platforms, engaging with and managing, if necessary, any comments that are left by our audience;
  • Develop social media strategies across platforms, including Facebook, Twitter and Instagram
  • Use the social media analytics tools and interpret results;
  • Build social media strategies for key events, including the annual ECA Convention;
  • Organize, manage, and mentor a team of university/college students to develop and implement a social media strategy for the annual ECA Convention;
  • Provide regular updates and postings to each platform leading up to and throughout the Convention;
  • Work closely with the Executive Council, conference planner and membership to develop and manage creative content;
  • Manage access and privileges to the social media accounts, including usernames & passwords for each account; and
  • Develop bi-annual social media reports to share key learnings and actionable insights for the NCA & ECA conferences.

Nomination materials are due by August 1, 2020 and should include:

  • A letter of application
  • Copy of current vita
  • Three letters of recommendation

Please send questions and nomination materials electronically to:

Stacy Smulowitz
ECA Executive Director
stacy.smulowitz@scranton.edu

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